Our Philosophy

Introducing Baby Grand: a sumptuous collection of luxury lingerie and loungewear. Having begun life as a pastime of making knickers as gifts for some very lucky friends, Baby Grand has grown up into a formal lingerie collection. Born from a love of 1940s and '50s screen siren glamour, this is a label that takes inspiration from the classic pin up girl, with a sprinkling of the film noir femme fatale, and brings it up to date for the modern boudoir and beyond.

From its beginnings as a label that guaranteed that everything made in its name was genuinely unique, this is a brand that still dedicates the same level of perfectionism to every garment as if it were a one-off. Every piece is handmade in our London studio to ensure that the greatest care is taken with the production of every item we bring you.

An important feature of the Baby Grand label is that the emphasis is always on ethically sourcing the highest quality fabrics and trims for use throughout the range. The basis of this, and every collection, is 100% silk in a selection of always gorgeous-to-touch textures; from feather-light French chiffons to exquisite satins and crêpe de chines.

Here at Baby Grand, it's just as important to us that your purchase is as pretty on the outside as it is on the inside. To that end, all orders automatically come elegantly gift wrapped in our lovely signature packaging. For the more personal touch, a handwritten note can be purchased to accompany your order.

Alongside the main collection, limited edition pieces will occasionally be introduced to the online store, as added inspiration for glamorous Christmas and Valentines Day gift ideas. To receive updates on these and any other promotions, please join our mailing list, or you can contact us directly for further information.